The American Hakko Quality Standard
“We continually strive to put a smile on our customer’s faces.”
That is the quality policy here at American Hakko Products. You can hear it when you call in to our office and speak with our customer service, and you can also see it in our products. In an age dominated by automated calls and robotic recordings, the value of speaking to a live person is priceless.
In today’s modern times, the ability to have almost anything is just one click away, with some items even being delivered and received the following day. This makes it difficult for brick-and-mortar stores to compete, so what can a business do to stand apart? The simple answer is taking care of the customer. People want to be treated as a human, and not be treated like a number.
In fact, more than two-thirds of companies primarily compete based on customer service. 70% of consumers will keep their business with a company that resolves their complaints. Today’s audience expect quick answers and speedy service.
Most purchases are made based on emotion, and customers want to know they’re making the right choice and not suffer from buyers’ remorse. This comes down to the shopping experience, with 86% of buyers justify paying more if they receive a great customer experience. This experience is so valuable that another research showed that 32% of customers will walk away from a brand they love after just a single bad interaction.
“The customer is always right,” is a slogan that we’ve all heard in our lives, and whether that’s true or not, it’s been programmed in us to seek out customer satisfaction. Sites like Yelp and Google even help spread the news of quality service or negative feedback. There are an estimated 4.4 million Yelp users with the average Yelp reviews being 71% recommending an establishment, and 22% leaving a one-star review.
Even higher, Google shows that 64% of users check a company’s reviews prior to making a purchase. This is why it is so important for a company to go above and beyond for their clients. At American Hakko Products, anytime you call in, you’ll speak with one of our customer service agents, who will make sure you get the attention and treatment you deserve. Our technical support technicians will also make sure to give you accurate information and assist you anyway we can.
Our repair department helps to maintain your products for the entirety of their lives, which we’ve covered more in depth in a previous article that you can read here. We’ve earned a reputation of quality and reliability and we’ve done so with our products, and also by investing in our customer service department to make sure you get the customer experience that you deserve.
We continue to improve the customer experience everyday as we understand that customer satisfaction represents our brand name. Hakko is a brand we aim to make synonymous with quality, reliability, and satisfaction, and it always begins with you.
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